It’s not just about “free advertising” or “personal branding” these days. Having uniforms within the workplace has been a commonality for years within a number of different industries.
Sure, having all employees in matching uniforms not only helps the company to look professional, stand out, and help customers or clients decipher who is a part of the team, but the actual importance of uniforms is so much more than that.
For starters, they’re protective. For those working in harsh environments, such as: maintenance or Fire & EMS, having the proper attire to wear is not only protecting the business, but the employees as well. It’s practicing safe protocols and also allows them to be visible, safe, protected and prepared should something out of their control occur.
It lifts spirits and increases ambition within the team. Having the same custom uniform helps to bring employees together. It helps them to feel comradery and like a real team. And when they work together, the entire team benefits.
They help to make lasting memories. Uniforms stand out. They make a statement. When someone sees a uniform it not only helps to provide them with who might be able to help them, but it helps them to become aware! For instance, if you walk into a Burger King and the employees are all wearing a visor with the BK logo on it, you know that whether you’re in Florida or Missouri, you will recognize that logo because of the visor.
Another great instance is when it comes to customers, patients and clients feeling like they’re in a professional and safe environment. If a patient were to walk into any sort of medical office and the employees were dressed in regular clothing instead of a pair of scrubs, one might assume that the office is somewhat unprofessional or might not provide the assistance the patience is looking for.
All of these little things might seem miniscule and uncommon, but that’s why having business uniforms that coordinate with your industry can be so important! They provide a sense of professionalism, sure. But they also provide a sense of pride, security and motivation for the employees; while providing comfort, assuredness and awareness to customers.