After a good skill set, reasonable experience and a good night’s sleep, one of the most useful tools for staff members is a well-considered uniform. By taking away the pressure of choosing suitable clothing, a uniform assists staff members both financially and mentally – as a good team uniform can improve productivity and increase the team mentality amongst staff members.
There are six important factors to consider when designing, choosing and ordering company uniforms:
When considering purchasing uniforms as a standard dress for staff members, it is important to consider your company’s branding, this includes the colors, patterns, fabrics and wording used on the uniforms.
Your company uniforms should reflect the business’ identity and the image being portrayed, consider the tone of your service; formal, professional, high-class, child-friendly, etc; and try to match the colors and patterns to the atmosphere you wish for customers to experience whilst using your business.
2. Logos & Names
Business logos do not always need to be present on company uniforms, however, you should decide whether they will be and apply the same rule to all uniforms. Having some staff in a uniform with a logo, whilst others lack a logo will give the impression of disorganization and disarray, which will, in turn, put customers off and leave your business with a bad reputation.
If you decide to apply business logos to the uniform, ensure that the colors are compatible with the colors of the uniform and try to make the logo stand out against the background color of the fabric. Nobody wants customers to have to stare intently at a uniform to decipher the logo, so make it bold, proud and easy to recognize.
Your staff members will work more efficiently if they are allowed room to move around and feel comfortable whilst wearing their uniforms. A scratchy fabric, or uncomfortable design is likely to affect your staff member’s mood at work, making them less productive and affecting the overall reputation of the business.
It is also important to ensure that the uniforms you have chosen are suitable for the responsibilities to be performed whilst wearing them. Outfits which need constant readjustment during a shift will affect the staff member’s mood and create a negative attitude within the workplace, which will be projected onto the customer service levels and may lead to a loss of profits and reputation for the business.
Different job roles require different tools and the better equipped uniforms are to hold these tools, the more efficient your staff members will be, the better your company will perform and be able to meet targets.
For example, healthcare uniforms require pockets to allow busy professionals to keep pens, monitors and paperwork handy, whilst keeping their hands free to assist service users and patients. Whilst housekeeping staff may require aprons to keep their main uniforms from getting too dirty and maintenance staff may require additional belt loops to hold keys and tools whilst working in the ground and buildings.
With most service-industry uniforms, the color, feel and ease-of-washing is paramount when choosing uniforms for your staff members. Choosing easy-to-wash fabrics will help your staff members to keep their uniforms presentable, whilst saving them money – no-one wants to have to pay for dry-cleaning every week, so choose fabrics which can be machine washed on a low temperature to save money on energy bills and be environmentally friendly at the same time.
The color of the fabric will depend on both company branding and the likelihood of staining. Very dark colors tend to show more dirt than medium-shade colors, and pale colors may be unsuitable for most types of physical work, or duties which involve coming into contact with food or dirt.
The amount of uniforms required per staff members will depend on their working hours and shift patterns. Most staff members will require at least two sets of uniforms, applicable to their department, whilst full-time staff members may require three or more uniform sets, to account for washing, drying and ironing time between wears.
Being considerate of your staff member’s needs may seem costly to begin with, but providing excess uniforms means that your staff members can be sure to wear fresh, clean uniform at the beginning of each shift, which has been shown to increase pride in one’s work, boost productivity and increase the reputation of the business overall by reflecting well in customer service standards.
By keeping these considerations in mind, it will be easier and simpler to design and choose a uniform which has a positive effect on both staff mentality and company reputation – which, in turn, will lead to high profits, more satisfied customers and a more productive, happy workforce.